{"id":295,"date":"2015-02-19T04:38:51","date_gmt":"2015-02-19T10:38:51","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=295"},"modified":"2018-10-05T17:16:21","modified_gmt":"2018-10-05T11:46:21","slug":"5-key-areas-consider-testing-smarter-commerce","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/5-key-areas-consider-testing-smarter-commerce\/","title":{"rendered":"5 Key Areas to Consider While Testing Smarter Commerce"},"content":{"rendered":"

Internet and the social media have contributed a lot to keep everyone of us informed and become informative. So are the customers of today! They are updated, they have adequate knowledge of technology with which they can discuss and compare products before deciding. It raises the bar of expectation of quality returns for the money they invest. Vendors need to be smarter to reach to the expectations of the customers. For which implementing new technology trends like Smarter Commerce business model could be a best-fit.<\/p>\n

Smarter Commerce puts the knowledgeable customer on top of the priority list. The concept believes in actively pursuing customer needs rather than reacting to them. Smarter Commerce works in the following areas to make a business more customer-friendly:<\/p>\n