{"id":2685,"date":"2016-10-21T13:08:50","date_gmt":"2016-10-21T13:08:50","guid":{"rendered":"http:\/\/www.gallop.net\/blog\/?p=1904"},"modified":"2021-09-16T12:30:59","modified_gmt":"2021-09-16T07:00:59","slug":"ensure-holiday-readiness-performance-testing","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/ensure-holiday-readiness-performance-testing\/","title":{"rendered":"Ensure Holiday Readiness with Performance Testing"},"content":{"rendered":"

The e-commerce\/m-commerce companies, small-medium-large are juggling with tricks to make their presence felt amongst the potential buyers. With greater opportunities and possibilities, retailers in the segment are facing tremendous challenges. One of the key challenges is to provide a compelling and secure interface to the online shoppers. This further reinforces the significance of performance testing for e-commerce sites, particularly before peak holiday season.<\/p>\n

Deloitte in its mid-year update made predictions on the six key top trends which are transforming the retail sector in 2016 \u2013 Subscription model, delivery, personal commerce, social influence, reinvented TV shopping, internal re-organization.<\/p>\n

While competing in this high-octane space, getting the Digital commerce platform ready for the Big Bang shopping season is at the core of every retailer\u2019s business agenda.<\/span> <\/strong><\/p>\n

Whether it is a brick and mortar store or an ecommerce site, online presence marks the essence of every business strategy today. Checking website performance, load time, application\u2019s performance testing, application load test, and a lot more is rapidly becoming inevitable for commercial success. All these factors play a crucial role especially during high pressure festive seasons, when every small or big portal is trying to grab maximum profits from the market.<\/p>\n

A recent news report<\/a> shared another interesting story in the ever-enticing retail sector. Tesco customer Kate Shepard, a bar owner from Durham was shocked when she discovered that a jar of marmalade she had ordered online had been defaced manually.<\/p>\n

The 38 year old later tweeted, \u201cSo I had my @Tesco shopping delivered and someone has written on my marmalade<\/em>, Tesco staff must have a lot of time on their hands!<\/em>” She further tweet a picture of the Mackays Seville Organge Marmalade, which was scribbled over to read \u2018Jimmy Saville\u2019.<\/p>\n

E-commerce is definitely tantalizing the shopping tastes of customers, but at the same time, customers are gearing up with new-age defences of Social Media. This is increasingly giving nightmares to ecommerce companies, making them more market-ready.<\/p>\n

What could Tesco do in this case? It apologized and offered a full refund with a voucher. This reinforces the earlier point that whether online or offline, performance testing and gearing up for a busy season is not optional, but a business mandate.<\/p>\n

External testing in the production infrastructure is the best possible way to gauge the capacity and performance in the real environment. It will further ensure that online apps are giving the required reflexes and performing as expected. Moreover, with brands working towards offering Omni-channel user experience, getting your 360 degree campaign to operate seamlessly is exceptionally critical.<\/p>\n

How can brands\/retailers build for themselves the confidence to offer seamless and compelling shopping experience and at the same time not succumb to traffic spikes, thanks to the festive upswings, events, or promotions?<\/p>\n

There are instances where brands bite off more than they can chew.<\/p>\n

In October 2014, Filpkart, India based e-commerce giant, apologized for the glitches on the Big Billion Day Sale. The site faced a heavy rush, resulting in cancellation of orders, delayed delivery, and much more. This resulted in a huge PR dismay for the brand.<\/p>\n

Is a comprehensive Performance Test strategy the solution? What is that sought after checklist that can ensure success for Digital Commerce?<\/strong><\/span><\/p>\n