Consistent feedback and working beyond the realms of this feedback marks success for every business venture. It holds significance for an organization\u2019s commercial success and performance in the economic sphere.<\/p>\n
Customer Relationship Management (CRM)<\/strong><\/span> is fundamentally defined as an approach that helps enterprises to manage and communicate effectively with their current as well as prospective customers. Key functions of a CRM tool are developing and sustaining relationships with customers through marketing initiatives, managing customer communication and relationships as they mature through various stages.<\/p>\n A CRM tool can empower a business across 3 areas, namely, Sales automation, Marketing automation, and Service automation.<\/strong><\/span><\/p>\n The underlying objective of implementing a CRM tool has defined its current popularity across industry domains. The latest enterprise software forecast from Gartner estimates that the global CRM market will reach $36.5B by 2017. This is a weighty increase from the $20.6B forecasted in Q1 of 2016. Moreover, CRM also leads all enterprise software categories in projected growth, showing a 15.1% CAGR from 2012 to 2017.<\/p>\n Amongst the leading names in the CRM vendors market \u2013 SAP, Salesforce, Oracle, and Microsoft, Salesforce is leading the bandwagon. According to one of the Gartner<\/a> reports, Salesforce dominates the worldwide CRM market with 18.6% market share, and 28.2% revenue growth from 2013 to 2014.<\/p>\n The Popularity of Salesforce<\/strong><\/span><\/p>\n Salesforce entered the CRM solutions market much later than the other leading names. It segments its products under a range of cloud-based products\/services comprising Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, and Analytics Cloud. These offerings \/ solutions can be customized to best fit your business requirements.<\/p>\n The reasons for its popularity could be multiple, however, some highlights are \u2013 Ease of implementation, Scalability, or Flexibility. <\/strong><\/span><\/p>\n The industry mainly endorses the Salesforce.com platform for boosting productivity by managing the contacts, opportunities, leads, and partners.<\/p>\n Nevertheless, there are tremendous challenges that one can encounter while Salesforce implementation and integration takes place within the dynamics of an organization\u2019s ecosystem.<\/p>\n The process of Salesforce implementation begins by defining the business objective and understanding the underlying purpose of implementing a CRM solution. It is important to take all the concerned stakeholders into confidence. This will boost the acceptance levels and help meet the desired goals.<\/p>\n
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