{"id":2517,"date":"2015-07-07T10:05:17","date_gmt":"2015-07-07T10:05:17","guid":{"rendered":"http:\/\/www.gallop.net\/blog\/?p=565"},"modified":"2022-07-28T13:55:37","modified_gmt":"2022-07-28T08:25:37","slug":"testing-the-smac-apps","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/testing-the-smac-apps\/","title":{"rendered":"Testing the Social Mobile Analytics and Cloud (SMAC) Apps"},"content":{"rendered":"

SMAC<\/strong> stands for Social, Mobile, Analytics and Cloud<\/em><\/strong>, <\/em>and today\u2019s enterprise business innovations are being truly driven by it. SMAC creates an ecosystem that allows social media management activities to better reach and interact with customers. Mobile technologies have changed the way people communicate and interact with each other. The analytics part of SMAC allows businesses to deeply analyse and understand customer behaviour and their response patterns better, so as to take corrective actions for improving the relationship. Cloud computing provides a new way to access technology anywhere,\u00a0anytime making possible for businesses and customers to access the data in these ever changing erratic markets.<\/p>\n

Need for the Evolution of SMAC Concept<\/h4>\n

Business eco-system changes are inevitable; the IT industry has been witnessing new innovations which have changed the way IT services are being delivered to the enterprise users. This may likely be called as the Next generation of corporate makeover shift through a new responsive IT architecture composed of Social, Mobile, Analytics and Cloud technologies.<\/p>\n

In view of the value that each area adds to the business, their combination becomes more viable and potent as it also promises minimal overhead costs. Thus today\u2019s enterprises are strategically deploying the SMAC Stack across key business processes to combine the best of virtual and physical retail shopping experiences. Moreover, most enterprises wish to take a phased approach to migrate their businesses completely to the SMAC platforms, keeping budgets and their current state of business in view.<\/p>\n

Mobile Revolution<\/h4>\n

In all Industries across the business landscape, the SMAC concept has changed traditional age old structure of value chains and spawning newness and landing in virtualized business models. The power of this technology platform is in treating it as a stack as its components have a multiplying effect when they work in combination. Now a customer\u2019s mobile device can signal & store while they\u2019re shopping and thus customers can compare products, get information, and redeem targeted offers from the Cloud while in store. They can then share the offers to their friends through the Social platforms. The mobile technologies have changed the way people communicate, shop and work. Mobile devices have enhanced customer\u2019s reach to information from various sources. Mobile applications will help businesses reach these customers and interact with them at a more personal level.<\/p>\n

Benefits of SMAC Technology<\/h4>\n