{"id":1634,"date":"2016-11-22T17:12:23","date_gmt":"2016-11-22T11:42:23","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=1634"},"modified":"2017-04-12T21:55:10","modified_gmt":"2017-04-12T16:25:10","slug":"cosmetics-companies-save-software-testing","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/cosmetics-companies-save-software-testing\/","title":{"rendered":"How Cosmetics Companies Save Dollars With Software Testing"},"content":{"rendered":"

Revolution of the Make-Up Industry <\/strong><\/h3>\n

Individuals now definitively have two identities: their real self and their digital self. Digitization of most businesses has resulted in a deep appreciation for body image and modern day society is increasingly image conscious. This has become the foundation of why there has been a steady increase in investment in cosmetics. A couple of decades ago, it was only the movie stars, politicians, and businessmen that were in constant public-eye through relentless shutterbugs.<\/p>\n

Cut to present day, where having a social media account validates a person\u2019s existence, and most recruitment agencies see it as a precedence. It is a welcome parameter to gauge a potential candidate\u2019s cultural and professional fit with the organization in question. The cosmetic industry has always had big market players, and in light of the current situation, they have become behemoths! With more choice in media channels, cosmetics companies are looking to reach their target audience by more innovative means.<\/p>\n

For instance, \u201cTryItOn\u201d is a makeup app, revolutionary in nature. Introduced a few years ago into the market, it allows the user to try on a range of beauty products virtually<\/em>. The way it works is astoundingly simple, yet unbelievably effective. Through barcode scanning, the product code is taken in by the application. The scanned code would then be applied to the pre-loaded photo of the user\u2019s face, so that the user would get a complete picture of how the makeup would look on them. Redefining the concept of \u201cwindow-shopping\u201d, this concept saves time, gives so much breathing room for healthy experimentation and ultimately guarantees a winning deal for the user.<\/p>\n

Another such example is the app \u201cThink Dirty\u201d, which goes a few steps ahead and promises to expose products that contain potentially toxic chemicals. The app is capable of informing the user whether the makeup or shampoo they pickup has proper chemical balance and is \u201cclean\u201d. Users have reported to finding it massively helpful in terms of being able to foresee whether a product could be carcinogenic in the long run.<\/p>\n

Naturally, such transformation can only be seamless and effective with the integration of technology. With 87 per cent of people expected to be shopping online and 45 per cent via mobile phones by 2020, cosmetics companies need to use the most advanced technology available to introduce products to digital consumers (source<\/a>). Recent research from the Future Foundation found that \u201cin-store experience needs to work ever harder to excite and \u2018close the deal\u2019 while the customer is on site\u201d.<\/p>\n

[Tweet “With 87% of people expected to be shopping online and 45% via mobile phones by 2020”]<\/p>\n

There are apps in the market that are allowing users to be able to use their font camera as a mirror of sorts, while applying make-up virtually. Such technology has only been used either in Hollywood or in the gaming industry, previously.<\/p>\n

This video at techcrunch<\/a> demonstrates one such example<\/p>\n