{"id":16214,"date":"2021-07-15T20:18:43","date_gmt":"2021-07-15T14:48:43","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=16214"},"modified":"2022-07-20T18:20:04","modified_gmt":"2022-07-20T12:50:04","slug":"digitalization-airline-industry","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/digitalization-airline-industry\/","title":{"rendered":"The role of digitalization in airline industry"},"content":{"rendered":"
Before the jolt of COVID-19, digitalization was at the forefront of the aviation industry’s collective consciousness.\u00a0<\/span>\u00a0<\/span><\/p>\n Carriers all\u00a0over\u00a0the world\u00a0are\u00a0making progress toward fulfilling their digital transformation objectives\u00a0by\u00a0investing in cloud services, data centers, wireless onboard crew services, and autonomous data management, all of which are critical components in attaining digitalized airline operations.<\/span>\u00a0<\/span><\/p>\n The digital revolution has reached its pinnacle, and it is now affecting established businesses like utilities, industrial goods, and airlines, to name a few.\u00a0<\/span>\u00a0<\/span><\/p>\n Sensors, equipment, and IT systems may well be connected to evaluate data, allowing for faster, more flexible,\u00a0and\u00a0more efficient processes, according to experts in these industries.\u00a0<\/span>\u00a0<\/span><\/p>\n However, many of these leaders are baffled as to how digital techniques may help them gain strategic benefits.<\/span>\u00a0<\/span><\/p>\n Beyond mobile boarding cards and text message notifications, digital technology and services are improving the passenger experience at many airports.\u00a0<\/span>\u00a0<\/span><\/p>\n Airline Digital\u00a0Business Process Management (BPM)\u00a0is responsible for the business processes that are impacted by digital transformation.<\/span>\u00a0<\/span><\/p>\n BPM services are critical\u00a0to\u00a0providing a better customer experience. Call center outsourcing firms connect brands from many industries with their customers via various channels,\u00a0such as chat, phone calls, and emails.\u00a0<\/span>\u00a0<\/span><\/p>\n To develop strong and durable customer relationships, an omnichannel approach across multiple media is required.<\/span>\u00a0<\/span><\/p>\n With the harsh realities of the post-COVID-19 operating environment, adopting gleaming new digital tools, solutions, and services might not be at the top of airlines’ priority lists.\u00a0<\/span>\u00a0<\/span><\/p>\n According to\u00a0<\/span>Tom\u00a0Mouhsian<\/span><\/i><\/b>, Principal Analyst,\u00a0and\u00a0<\/span>Frederic\u00a0Giron<\/span><\/i><\/b>, VP, Research Director,\u00a0<\/span>Forrester<\/span><\/i><\/b>, \u201c<\/span>Once the world has dealt with the pandemic, hordes of passengers will flock to airlines and happily fly again. Airlines need to have immediate ramp-up plans in place, by country, by route, and by sales\/service channel. Imagine going from zero to 4 billion passengers (as was the number of air travelers globally prior to COVID-19) in a matter of a year. Yes, more planning will be required for that<\/span><\/i><\/b>.\u201d<\/span>\u00a0<\/span><\/p>\n However, many airlines are at a key juncture in terms of putting digitalization rhetoric into action, with a plethora of affordable intelligent solutions on the market that not only allow them to work smarter and more cost-effectively when times are tight.\u00a0<\/span>\u00a0<\/span><\/p>\n They may also assist airlines\u00a0with\u00a0long-term refinement and rebuilding of their operations, as well as actively\u00a0support\u00a0their digital goals as they evolve.<\/span>\u00a0<\/span><\/p>\n Strategic digital advancements delivered through a range of intuitive airline software and services provide immediate and future-proof benefits to airlines in everyday flight operations.\u00a0<\/span>\u00a0<\/span><\/p>\n By assisting\u00a0with\u00a0the responsibilities involved at each stage of the flight, airlines may improve their overall operations.<\/span>\u00a0<\/span><\/p>\n Work operations in the cockpit have become increasingly computerized as a result of digitalization. A networked ecosystem of apps, services, and documents that will define the future flight deck is becoming more accessible to pilots.\u00a0<\/span>\u00a0<\/span><\/p>\n Pilots can acquire rich, important information from a single handheld device thanks to targeted applications.\u00a0<\/span>\u00a0<\/span><\/p>\n As part of an airline’s bespoke digitalized portfolio, these can assist them\u00a0with\u00a0improving\u00a0operational efficiency, situational awareness, collaboration, and safety protocols.<\/span>\u00a0<\/span><\/p>\n Going digital is a certain way for pilots to reduce\u00a0their\u00a0burden. Having the ability to digitally upload briefings or submit reports with a device that connects at the gate, for example, eliminates levels of administration.<\/span>\u00a0<\/span><\/p>\n Digitalization improves operational efficiency as well. Consider specialist apps that provide situational weather knowledge.\u00a0<\/span>\u00a0<\/span><\/p>\n Apps that offer better awareness\u00a0of\u00a0the cockpit can support more flexible and responsive operations, as well as safer and more economical flight paths, by delivering graphically optimized views of market-leading weather data.\u00a0<\/span>\u00a0<\/span><\/p>\n The reason for minimizing such risk is evident, with aircraft interruptions previously estimated to cost the airline industry $60 billion per year.<\/span>\u00a0<\/span><\/p>\n Establishing a centralized digital ecosystem\u00a0for\u00a0airlines\u00a0application\u00a0testing\u00a0also makes it easier for pilots and ground-based operators,\u00a0many of whom have had to adjust to remote work,\u00a0to interact more efficiently.<\/span>\u00a0<\/span><\/p>\n Greater consistency and communication around flight performance can be achieved by providing everyone involved in flight operations with the same perspective\u00a0on\u00a0airline information, regardless of where they are situated.\u00a0<\/span>\u00a0<\/span><\/p>\n Having more eyes on the same data, such as through smart fuel tracking, increases the likelihood of detecting problems or opportunities for improvement.<\/span>\u00a0<\/span><\/p>\n Likewise, employing a digital applications suite for cabin staff helps to significantly cut administrative operations, allowing them to spend more time focusing on passenger service.\u00a0<\/span>\u00a0<\/span><\/p>\n Many airlines acknowledge that a digital transition is critical to reimagining and rebuilding aircraft operations, flying, and the onboard experience in order to make them safer, more efficient, and\u00a0more\u00a0entertaining.<\/span>\u00a0<\/span><\/p>\n Connecting application-rich cockpit and cabin crew tablets to accessible flight deck connection channels can enable constant data sharing with the ground.<\/span>\u00a0<\/span><\/p>\n These advantages can be magnified exponentially when in-flight connectivity is included.\u00a0Pilots will demand the same level of connectivity in the air as they have on the ground. And it’s easy to see why.<\/span>\u00a0<\/span><\/p>\n Those flying with a connected app ecosystem are in the best position to get real-time, consistently formatted,\u00a0uplinked updates from the ground, giving them the most up-to-date and complete picture for decision-making.\u00a0<\/span>\u00a0<\/span><\/p>\n From real-time weather knowledge, route planning, and air\/ground communications to conveying aircraft health information, this has the potential to assist every element of flying.<\/span>\u00a0<\/span><\/p>\n Meanwhile, connecting cabin crew devices allows attendants to better communicate with ground IT and their coworkers onboard.\u00a0<\/span>\u00a0<\/span><\/p>\n Enhanced communication empowers attendants to promote safe and upgraded passenger service by allowing them to get connection updates, relay customer complaints, or communicate catering stock information mid-flight.<\/span>\u00a0<\/span><\/p>\n On the base, improving aircraft operations activities, collaboration, and support will require evolving digital applications that can communicate with people onboard.<\/span>\u00a0<\/span><\/p>\n Advancing digitalized operations \u2013 leveraging an integrated, connectivity-ready airline application ecosystem \u2013 provides operators with the agility they need to respond to new challenges and needs after COVID-19.<\/span>\u00a0<\/span><\/p>\n Airlines must be able to cut across numerous disciplines and satisfy best practices\u00a0in order for\u00a0flight operations digitalization to deliver on its promises of increased time and cost efficiency and effectiveness.\u00a0<\/span>\u00a0<\/span><\/p>\n Airlines will require partners with the skills to help them achieve digitization today and in the future, as well as partners who are always ready to adapt.<\/span>\u00a0<\/span><\/p>\n Since so much of this transformation takes place across processes, it’s critical to maintain product quality.\u00a0<\/span>\u00a0<\/span><\/p>\n Traditional testing methodologies are continuously being updated by testers, and carriers are devising new ways to make these changes easier to embrace.<\/span>\u00a0<\/span><\/p>\n The airline sector is currently confronting two major challenges: changing customer behavior and growing global competition.\u00a0<\/span>\u00a0<\/span><\/p>\nDigitalization of Flight\u00a0<\/strong><\/h4>\n
How does digitalization help airlines run more\u00a0efficiently\u00a0<\/strong><\/h4>\n
Quality Assurance\u00a0and Software\u00a0Testing for\u00a0Airlines\u00a0Industry\u00a0<\/strong><\/h4>\n