{"id":1614,"date":"2016-08-30T10:53:45","date_gmt":"2016-08-30T10:53:45","guid":{"rendered":"http:\/\/www.gallop.net\/blog\/?p=1614"},"modified":"2019-02-25T10:55:53","modified_gmt":"2019-02-25T05:25:53","slug":"is-implementing-digital-transformation-an-olympic","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/is-implementing-digital-transformation-an-olympic\/","title":{"rendered":"Is Implementing Digital Transformation an \u2018Olympic\u2019 task?"},"content":{"rendered":"

Rio Olympics 2016 enthralled the global audience and brought together a \u2018connected\u2019 fervour. Media across the world and across diverse communication platforms was flooded with scores, interesting updates, candid photographs and records of exemplary performances by participants. Whether it was Usain Bolt\u2019s radiant smile, Simone Biles\u2019 spectacular performance or a standing ovation for the Refugee Olympic team, Rio 2016 proved to grow way bigger than a Sports event that touched every individual and every household.<\/p>\n

Thanks to the seamless and consistent flow of information from various media channels, online portals, and social media posts, Rio 2016 has helped create the larger canvas of \u2018Olympic\u2019 victory for each one of us. <\/strong><\/p>\n

The changing nature of managing, executing, and transmitting international sports events has digitally connected each one of us in terms of \u2018information accessibility\u2019.<\/p>\n

Creating a connected environment is no less than a herculean<\/em> task. For instance, one of the major challenges with Olympic Games is to orchestrate the activities of 200,000 employees, addressing 4 billion customers and operating 24×7 in a new country every four years. With all its global appeal, it involves over 15,000 athletes, 30,000 media, and flowing registrations. Most critical is the kind of attention it gets globally, which justifies the overall \u2018stress\u2019 factor.<\/p>\n

What if the results pouring in from various sources are lost? What if there is an issue in terms of online bookings for a match? These software glitches have no space in an international event that draws high-octane energy from the global viewers.<\/p>\n

Disappointing the global audience is just out of question!<\/strong><\/span><\/p>\n

A report released by IDC mentions that the International Olympic Committee (IOC) wanted to bring about Digital Transformation with the sole purpose to transform the overall experience of these games into a connected and digitally-enabled holistic experience for the global audience.<\/p>\n

Digital Transformation<\/a> in all possible ways endeavours to digitally<\/em> enable your customers.<\/p>\n

The term Digital Transformation brings a lot of social implications, where the digital needs of the customer drive the transformation process and bring about the required paradigm shift for an organization \/ event. This exactly determined the focus for Olympic Games this year; the need of the global audience.<\/p>\n

Digital transformation process for any business revolves around 2 basic aspects \u2013 Customer experience & Customer journey. <\/strong><\/p>\n

From an IT partner\u2019s perspective, what does Digital Transformation for a global sports event imply?<\/p>\n