{"id":15507,"date":"2021-06-10T20:56:19","date_gmt":"2021-06-10T15:26:19","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=15507"},"modified":"2021-06-10T21:04:46","modified_gmt":"2021-06-10T15:34:46","slug":"customer-experience-travel-hospitality-industry","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/customer-experience-travel-hospitality-industry\/","title":{"rendered":"Enhance Customer Experience in Travel &#038; Hospitality Industry"},"content":{"rendered":"<p><span data-contrast=\"auto\">In today\u2019s digital era, enterprises involved in travel and hospitality are defied to transform their operating models that are critical for actuating and handling collaborative and on-site guest experiences which are receptive to customers\u2019 wants.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There is a need for enterprises to embrace\u00a0the\u00a0latest technologies such as Artificial Intelligence (AI), Big Data &amp; Analytics, Cloud, and Automation and reinvent their business operations for them to succeed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This would help them generate customer-centric maneuvers that adapt swiftly to the digital customer demands, latest industry trends, and\u00a0any\u00a0unforeseen disruptions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Enterprises\u00a0can\u00a0also leverage these latest technologies to innovate and personalize loyalty programs and enhance the\u00a0customer\u00a0satisfaction\u00a0in\u00a0the\u00a0travel and hospitality\u00a0industry.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"2\"><strong>Improving the Customer Experience\u00a0Strategy\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">It is imperative for companies involved in\u00a0the\u00a0travel and hospitality industry to prioritize the customer experience\u00a0strategy\u00a0and bring value to their business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Customer experience leaders must empower themselves to drive business growth by understanding customers\u2019 most evocative touchpoints.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><b><i><span data-contrast=\"auto\">Forrester<\/span><\/i><\/b><span data-contrast=\"auto\">, \u201c<\/span><b><i><span data-contrast=\"auto\">As a customer experience (CX) leader, you rally your organization around customer needs. You dismantle old ways of working and build new ones through the introduction of CX-focused disciplines that drive up efficiencies, competencies, and ultimately deliver business results. To succeed, you must build a vision and act with precision. And you do it all while fighting an uphill battle to secure buy-in, budget, and alignment<\/span><\/i><\/b><span data-contrast=\"auto\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Listed below are some of the effective ways of how the latest technologies are bringing in a monumental change in improving the customer\u00a0service\u00a0across the travel and hospitality sectors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Voice recognition system\u00a0for Smart Rooms<\/span><\/b><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">One of the growing trends within the hotel section of the\u00a0tourism\u00a0industry is the usage of voice recognition systems\u00a0to create smart rooms.<\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Through simple voice commands, customers can control various aspects of the room, thereby making their stay more convenient.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Various voice recognition systems such as Alexa, Home, etc., are already being used in leading hotels to enhance the\u00a0hospitality of their customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">AI enabled Chatbots<\/span><\/b><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Hotels,\u00a0travel agents, and hospitality companies\u00a0can make use of AI enabled chatbots to provide 24X7 service to its customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Chatbots can be programmed intelligently with modern advancements in AI and can replace human intervention, thus bringing in enormous benefits to all businesses in\u00a0the\u00a0travel and hospitality industry.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI is improving constantly making it more reliable and a viable business solution.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Big Data Analytics\u00a0for promotional content<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The usage of Big Data Analytics to target promotional content to users has been seeing\u00a0an\u00a0uptrend\u00a0over the\u00a0past few years.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The processed data helps identify the browsing habits and specific interests of a customer which can be used towards personalization marketing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Personalized content is more relevant in travel and hospitality\u00a0companies\u00a0where the user will be seeing adverts from a particular website of a hotel he has recently browsed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Smart customized solutions with Internet of Things (IoT)<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">IoT sensors and connected devices have been instrumental in giving the extra\u00a0edge\u00a0to customer experience, especially in hotels.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Room services can be automated\u00a0by installing motion sensors that can automate all the appliances in the room including electrical devices\u00a0and can easily be operated with any smart mobile device.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Customers can see the lights\u00a0switched\u00a0ON when they wake up and can also\u00a0have the coffee machine brewing their favorite cup of coffee.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personalized experiences using Virtual Reality (VR)<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">With the ability to transmute a customer from one space to the other, VR is a key differentiator in offering personalized experiences within the digital ecosystem.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">While booking the property, VR helps customers with a 360-degree view of the hotel, enabling them\u00a0with a real-time view of the property.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">This would help the customer choose the right property without any hassle or bitter surprises at the end.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">VR can also be simulated to give the customers an enriching experience of all tourist spots from their hotel premises.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Augmented Reality (AR) will uplift\u00a0the\u00a0visual experience<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Quite similar to VR,\u00a0the\u00a0AR\u00a0powered technology\u00a0will feign the real-world surroundings with digitally improved overlays.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">With the click of a button, walls infused with AR can transform into any surrounding that you wish.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">You can relish the surroundings\u00a0of your choice without actually being physically present, thereby achieving heightened customer experience.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">All these experiences that would\u00a0have been witnessed in reel-life\u00a0have\u00a0ultimately become real, thanks to these emerging technologies.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li style=\"list-style-type: none;\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">While these technologies have reimagined the\u00a0way\u00a0customer experience\u00a0is delivered, the travel and hospitality industry\u00a0were\u00a0one of the worst hits due to the pandemic.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4 aria-level=\"2\"><strong>The COVID-19 effect on the Travel and Hospitality\u00a0Industry\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><b><i><span data-contrast=\"auto\">Forrester<\/span><\/i><\/b><span data-contrast=\"auto\">, \u201c<\/span><b><i><span data-contrast=\"auto\">The travel and hospitality industry has been one of the most badly affected\u00a0industries\u00a0by COVID-19. But after several months of halted operations and difficult choices, industry leaders are shifting their gaze from survival to recovery. This will be neither swift nor straightforward due to unprecedented challenges that fall outside anyone\u2019s direct control<\/span><\/i><\/b><span data-contrast=\"auto\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pandemic has certainly put a halt to the travel and hospitality\u2019s\u00a0non-stop growth. The year 2020 saw a massive decline in travel and hospitality spending.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the US, travel spending saw a decline of more than 40% year-over-year. The international spending on this sector has seen a decline of more than 75% year-over-year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While the whole world had to go through the worst times, the travel and hospitality sector is thriving to get back with a bang once the pandemic calms down.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"2\"><strong>The Travel and Hospitality sector is set to bounce back\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">With the ramping up of vaccination drives\u00a0across the world, there seems to be a light at the end of the tunnel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><b><i><span data-contrast=\"auto\">Forrester<\/span><\/i><\/b><span data-contrast=\"auto\">, \u201c<\/span><b><i><span data-contrast=\"auto\">2020 has passed, and the world is preparing to shift to the pandemic eradication phase in the new but unstable normal. The good news is that 2021 provides a glimmer of hope: vaccines to fight COVID-19. The bad news is that vaccine rollouts have been disappointingly slow and poorly managed. There could be a period of uncertainty before people can travel freely. Airlines and hotels must conserve cash and avoid costly mistakes that could bankrupt them or damage their reputation. Privacy concerns, lack of transparency, and limits on individual freedoms will hinder a unified effort to eradicate COVID-19. Major pain points concerning international travel must be resolved before the path to recovery becomes clear<\/span><\/i><\/b><span data-contrast=\"auto\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once things fall in place, customer experience is going to call the shots in\u00a0the\u00a0travel and hospitality industry moving forward.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It is imperative for enterprises to keep updated with the ever-changing demands of the customer in the digital era and stay ahead of the competition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"2\"><strong>Conclusion\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Customer experience holds the key for any brand value, and they may ruin the odds of customer loyalty if not nurtured well.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti\u2019s\u00a0Domain Competency Group (DCG) of 450+ experts provide end-to-end testing for travel &amp; hospitality-based digital apps (including e-commerce, digital platforms, departure control, passenger management, operations, fleet management, etc.) that enhance customer experience, while our\u00a0Hospitality\u00a0TCoE\u00a0provides deep product testing for restaurant service areas including\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/resource\/case-studies\/retail-pos-test-automation-operations\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=casestudy\"><span data-contrast=\"none\">point of sale (POS) testing<\/span><\/a><span data-contrast=\"auto\">. Additionally, we have built multiple test accelerators for ERP, test automation, performance testing, and web services testing, which consist of a modular framework &amp; pre-built, reusable, test assets, use cases, and business scenarios that help save cost, time, &amp; efforts of testing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u00a0utilize AI &amp; ML to analyze the needs &amp; sentiment of\u00a0travelers and\u00a0provide them tech-driven experiences.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti has 450+ testers with experience in end-to-end testing in the Travel and Hospitality Industry. Our Test Architects, Domain SMEs, and Product Specialists are armed with our Next-Generation Software Testing Platform \u2013\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/blueswan\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=blueswan\"><span data-contrast=\"none\">Blueswan<\/span><\/a><span data-contrast=\"auto\">&#x2122;, an Automation Center of Excellence, decision-enabling Dashboards with predictive capabilities, and multiple acceleration kits<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Talk to our\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/industries\/travel-hospitality\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=Travel-Hospitality\"><span data-contrast=\"none\">Travel &amp; Hospitality testing experts<\/span><\/a><span data-contrast=\"auto\">\u00a0to know more about enhancing customer experience in this sector.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital era, enterprises involved in travel and hospitality are defied to transform their operating models that are critical for actuating and handling collaborative and on-site guest experiences which are receptive to customers\u2019 wants.\u00a0 There is a need for enterprises to embrace\u00a0the\u00a0latest technologies such as Artificial Intelligence (AI), Big Data &amp; Analytics, Cloud, and [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":15508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3507,2805],"tags":[219,3584,3575,3576,3587,3585,3586,3580,3579,3581,3582,3577,3583,3588,3397,3578],"ppma_author":[3727],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourism Industry |Customer Service| Hospitality Industry| Hospitality Companies<\/title>\n<meta name=\"description\" content=\"It is imperative for companies involved in the travel and hospitality industry to prioritize the customer experience and bring value to their business. 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