The Covid-19 pandemic has changed the way we do business.\u00a0It has brought the digital\u00a0eCommerce\u00a0to centerstage, driving shoppers to buy products online like\u00a0never before.<\/p>\n
According to the latest\u00a0Digital Commerce 360<\/i><\/strong>\u00a0analysis,\u00a0\u201cConsumers spent $861.12 billion online with U.S. retailers in 2020, up 44.0% from $598.02 billion in 2019. Online spending represented 21.3% of total retail sales last year, compared with 15.8% the year prior.<\/i><\/strong>\u201d<\/p>\n The pandemic has not only fortified irrevocable changes in shopping behavior but also made a strong move towards eCommerce\u00a0which\u00a0is\u00a0expected\u00a0to\u00a0proliferate further\u00a0in the post pandemic world.<\/p>\n Amidst\u00a0the altered consumer behavior, providing superior customer experience has been of utmost importance to many retailers.<\/p>\n People and product are the two primary touch points that create the customer experience.\u00a0It is a measure of how satisfied the customers are throughout the buying process.<\/p>\n As\u00a0we know, a happy customer is one who is likely to become\u00a0a\u00a0loyal customer,\u00a0superior customer experience is pivotal to the success of any organization.<\/p>\n Being loyal creates a positive word-of-mouth marketing that will foster the sales and boost revenue.<\/p>\n According to\u00a0QuestionPro<\/i><\/strong>, a leading online survey company, \u201cBusinesses with a top-notch customer experience stand a 17% higher chance of growing consistently year after year as compared to those with a poor customer experience strategy<\/i>.<\/strong>\u201d<\/p>\n The message is\u00a0loud and\u00a0clear as to how critical customer experience is to the businesses.<\/p>\n What does it take for businesses to create a superlative customer experience that caters to people of all sections?<\/p>\n The first and foremost thing that every business needs\u00a0to do to create a superior customer experience is to gauge the pulse of the consumer. To enhance their brand value, it is imperative to know their interests.<\/p>\n According to\u00a0TrustPilot<\/i><\/strong>, \u201cA totally satisfied customer contributes 2.6 times as much revenue as a somewhat satisfied customer, and 14 times as much revenue as a somewhat dissatisfied customer<\/i>.<\/strong>\u201d<\/p>\n In this age of digitalization where technologies such as AI\/ML, IoT, and Big Data\u00a0flourish, it has become easy for companies to collect data and act accordingly.<\/p>\n While data acts\u00a0as a catalyst to collect information and improve customer experience, it is equally imperative to design a platform that\u00a0eases this process. This is where\u00a0eCommerce\u00a0comes\u00a0into play.<\/p>\n The inception of e-commerce sites dates more than a couple of decades back\u00a0and\u00a0it has certainly evolved over the years. Today, literally everything comes to your doorstep at a click of a button.<\/p>\n As they continue to clutter,\u00a0eCommerce\u00a0sites\u00a0look out for\u00a0new ways to make their customers shop from them on an\u00a0enduring\u00a0basis.<\/p>\n By leveraging the latest technologies and creating a robust eCommerce site, conversion rates can be amplified to a greater extent.<\/p>\n All the leading eCommerce websites use AI and ML to engage their customers on a constant basis. They display a range of options captivating the customer to choose and shop any of them.<\/p>\n According to\u00a0Gartner<\/i><\/strong>, \u201cBy 2024, 15% of B2B organizations will use digital commerce platforms to support both its customers and sales reps in all sales activities. With the increased demand for digital commerce and millennial shoppers preferring not to interact with sales reps as part of their buying journey, these organizations will have to rethink their commerce strategy and adjust accordingly<\/i>.<\/strong>\u201d<\/p>\n While the pandemic has pushed\u00a0the\u00a0eCommerce industry to its golden era, enterprises are\u00a0reconnoitering\u00a0various measures to delight their customers and stay ahead in the competition.<\/p>\n To stay ahead in this competitive world, it is pivotal to provide a seamless experience to customers\u00a0and this is possible with\u00a0eCommerce testing<\/a>.<\/p>\n By ensuring conformity to client requirements, eCommerce testing adds value to the\u00a0brand\u00a0and helps prevent errors.<\/p>\n To maintain the integrity of an eCommerce platform,\u00a0it is prudent to have an effective\u00a0eCommerce testing strategy in place.<\/p>\n An effective eCommerce testing is not\u00a0only\u00a0about\u00a0rolling out new\u00a0security features\u00a0unlike the popular notion\u00a0but is\u00a0also\u00a0about making every\u00a0facet\u00a0of the\u00a0site\u00a0functionality\u00a0secure and\u00a0robust.<\/p>\n eCommerce testing can precisely detect issues pertaining to browser compatibility, session management, page display, performance, language support, usability, and security.<\/p>\n As a result,\u00a0the eCommerce site\u00a0can be protected against\u00a0cyber threats\u00a0and offer a smooth, seamless experience to customers.<\/p>\n However, with the sophistication and frequency of cyber threats skyrocketing in recent years, it is imperative to protect your customers and business from such attacks.<\/p>\n Failing to secure your eCommerce site will have rigorous effects\u00a0on\u00a0its business. Statistics say that small businesses who suffered with\u00a0cyber-attacks\u00a0did not last for more than 6 months.<\/p>\n The major threats to\u00a0the\u00a0eCommerce industry include\u00a0phishing attacks, credit\u00a0card\u00a0fraud, cross site scripting, bad bots, Distributed Denial of Service (DDoS) attacks,\u00a0and\u00a0SQL Injection.<\/p>\n To counter these threats, businesses have employed various measures\u00a0related to security & penetration testing\u00a0such as\u00a0Payment Card Industry Data Security Standard\u00a0(PCI DSS) Compliance, active protection, stronger passwords\u00a0&\u00a0multi-factor authentication, and wider education.<\/p>\nWhy is Customer Experience important?\u00a0<\/strong><\/h4>\n
Customer experience is the pulse of every business<\/strong><\/h4>\n
The role of eCommerce in customer experience\u00a0<\/strong><\/h4>\n
Seamless Customer Experience with eCommerce Testing\u00a0<\/strong><\/h4>\n
Securing\u00a0your eCommerce site against cyber attacks\u00a0<\/strong><\/h4>\n