{"id":1471,"date":"2016-09-06T07:17:34","date_gmt":"2016-09-06T13:17:34","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=1471"},"modified":"2017-05-18T17:10:31","modified_gmt":"2017-05-18T11:40:31","slug":"cloud-based-mobile-device-lab-accelerates-time-market-roi","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/cloud-based-mobile-device-lab-accelerates-time-market-roi\/","title":{"rendered":"How a Cloud-Based Mobile Device Lab Accelerates Time to Market and ROI"},"content":{"rendered":"

On August 24th<\/sup>, 2016, Cigniti hosted a webinar along with Experitest on the topic, \u201cHow a Cloud-Based Mobile Device Lab Accelerates Time to Market and ROI\u201d.<\/p>\n

The essence of the webinar is given in the following web blog post.<\/p>\n

Quality Assurance (QA) strategy: Is your enterprise up-to-date? <\/em><\/strong><\/h3>\n

Mobile applications enable businesses to connect with their customers through an exclusive platform. These applications help businesses with product or service updates, with immediate resolution of customer complaints, and for conducting reviews. The plethora of mobile applications, however, only make app maintenance and bug removal a gruelling process, especially considering the wide range of functionalities an application can offer.<\/p>\n

[Tweet “According to Gartner, for internally developed mobile applications, the average cycle for updates will be lesser than four weeks by the year 2019.”]<\/p>\n

According to Gartner, for internally developed mobile applications, the average cycle for updates will be lesser than four weeks by the year 2019. Abandonment<\/em> is the concept of an online transaction being incomplete. In an electronic commerce website like Amazon, an online shopper fills his or her cart but does not go through with the transaction at the payment stage, leading to cart abandonment. An American Express survey claims that poor service experience accounted for nearly 78% of consumers to abandon their transaction. In addition, the app downloads are expected to skyrocket in 2017.<\/p>\n

[Tweet “An American Express survey claims that poor service experience accounted for nearly 78% of consumers to abandon their transaction.”]<\/p>\n

Varying Functionalities and their Associated<\/em> <\/strong>Difficulties<\/em><\/strong><\/h3>\n

Mobile applications (apps) have varying functionalities spread across multimedia, utilities, productivity, travel, and communication. For example,<\/p>\n