{"id":14333,"date":"2021-09-23T10:56:00","date_gmt":"2021-09-23T05:26:00","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=14333"},"modified":"2022-07-28T11:44:10","modified_gmt":"2022-07-28T06:14:10","slug":"digital-assurance-transformation-inevitability","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/digital-assurance-transformation-inevitability\/","title":{"rendered":"The inevitability of Digital Transformation and the need for Digital Assurance"},"content":{"rendered":"<p><span data-contrast=\"auto\">Digital transformation has become inevitable for enterprises to stay agile and competitive. The omnichannel interfaces of software forming the core of digital transformation can be made secure by following digital assurance.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><b><i><span data-contrast=\"auto\">Nigel Fenwick<\/span><\/i><\/b><span data-contrast=\"auto\">, VP, Principal Analyst at\u00a0<\/span><b><i><span data-contrast=\"auto\">Forrester<\/span><\/i><\/b><span data-contrast=\"auto\">, \u201c<\/span><b><i><span data-contrast=\"auto\">Business leaders now consider accelerating the shift to digital business as the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious are differences between how advanced firms operate compared with their less advanced counterparts. It\u2019s clear that advanced firms are more future fit. They use their digital capabilities to help their businesses be adaptable, creative, and resilient<\/span><\/i><\/b><span data-contrast=\"auto\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Successful organizations run with clear business objectives and have the right vision and roadmap to achieve them. They follow proven strategies to create value for their clients and stakeholders. However, with rapid advancements in digital technologies comprising AI and ML, the Internet of Things, Virtual Reality, Big Data, and Cloud Computing, among others, organizations need to have the right IT architecture to add value and stay competitive.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today, businesses deal with copious amount of information emanating from omnichannel interfaces such as Social, Mobile, Analytics, and Cloud (SMAC). To process the\u00a0same,\u00a0they need a robust IT infrastructure and derive quick decision making, better customer experience, increased operational efficiency, and enhanced business capabilities. Digital transformation helps organizations to meet the above-mentioned objectives and address the ever-changing dynamics of market and customer preferences. Also, since customers expect their engagement with an organization to be consistent across channels, the organization needs to enable an omnichannel approach.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Digital transformation helps organizations to:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Automate and standardize workflows\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Turn agile and responsive to changes\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Build and deliver better quality products or services\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deliver improved customer experience\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase and sustain profitability\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As digital transformation gains pace with companies embracing it in droves, the level of competition has seen a commensurate increase. This has brought \u2018quality\u2019 and \u2018customer experience\u2019 to the center stage. Companies,\u00a0to\u00a0stay competitive, need to deliver products of high quality. Also, they need to adopt the latest trends and add new features and functionalities to the existing products. This would mean upgrading their workflows and making them quality compliant through digital assurance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to\u00a0<\/span><b><i><span data-contrast=\"auto\">Tim Sheedy<\/span><\/i><\/b><span data-contrast=\"auto\">, Principal Analyst, at\u00a0<\/span><b><i><span data-contrast=\"auto\">Forrester<\/span><\/i><\/b><span data-contrast=\"auto\">, \u201c<\/span><b><i><span data-contrast=\"auto\">Your Quality Assurance and Testing practices must adapt to digital business too \u2013 testing needs to be able to accelerate development \u2013 not slow it down. QA needs to focus on customer needs. The QA team needs to speak the language of the customer, get involved with new technology projects at the ideation stage, line up and manage test data before it is required, and empower developers to do much of the testing themselves<\/span><\/i><\/b><span data-contrast=\"auto\">.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, new technologies implemented as part of digital transformation are creating specific challenges for digital assurance and testing.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Testing the integration of systems and services across private and public clouds and local platforms\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Testing end-to-end workflows and efficacy of the delivery modules\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Validating the consistency of outcome across omnichannel interfaces (traditional systems, mobile, and social)\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ensuring omnichannel assurance across channels, systems, devices, and platforms for superior customer experience\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Assuring data analytics to drive customer engagement by leveraging big data\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Validating mobile testing strategy, test automation, network and service virtualization, and functional testing comprising security, performance, accessibility, and compatibility\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Testing big data on Hadoop\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Validating AI-based analytics solution\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Testing IoT systems\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Digital transformation is driving enterprises to redefine business models, processes, workplaces, customer segments, and products &amp; services. However, changing customer preferences and market dynamics are calling for a fundamental shift in traditional quality assurance. The shift aims at harnessing the full power of digital technologies to achieve business\u00a0objectives and\u00a0ensure customer loyalty.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The above-mentioned challenges exemplify the difficulties testers face in comparing the consistency of features and functionalities across channels. This has become even more complex given the rapidly changing system configurations and browser\/OS variants. In other words, the main challenge in testing the success of digital transformation initiative is related to the quality of customer experience.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today\u2019s digital assurance solutions need to be focused on the outcome rather than be driven by inputs alone. They go beyond the usual fare of enabling digital transformation to\u00a0enhance\u00a0its impact on a business. Digital QA testing helps organizations \u2013 whether transforming from legacy systems or born digital, to drive value and enhance the customer experience. Thus, transformational digital assurance testing ultimately ensures that a business maintains its competitive edge.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">How can digital assurance help in digital transformation?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Digital transformation allows enterprises to streamline workflows, augment capacities, accelerate the delivery of products, and deliver superior customer experiences. However, the success of this is underpinned on carrying out digital quality assurance. Further, with Agile and DevOps methodologies of software development-testing-delivery coming as a game-changer, the salience of digital assurance solutions has become stark. Let us discuss the ways such solutions can help in the success of digital transformation.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Creating Value<\/span><\/b><span data-contrast=\"auto\">: When a business expands its operations leveraging digital transformation, digital testing becomes critical. In fact, QA should be considered at the beginning of any business project to deliver consistent customer experience across digital channels. The end-to-end digital assurance and testing help businesses to unlock the value of the digital economy. In achieving the same, it should span operations, experience, security, convergence, and performance.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Preempts business emergencies<\/span><\/b><span data-contrast=\"auto\">: With cybercriminals on the prowl using ransomware, trojans, and viruses, among others, software systems can get compromised. This can lead to situations like missing data, blackouts, system failures, or communication breakdowns. This is where digital QA can identify the vulnerabilities or glitches present in the system and mitigate them. It can ensure the software or system has no margin for error.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Cost savings<\/span><\/b><span data-contrast=\"auto\">: Arguably one of the reasons for implementing digital transformation. However, faulty software that forms the core of digital transformation can cost the project heavy. Moreover, it is common knowledge that longer a glitch remains undetected in software, the longer and costly it becomes to be fixed. So, by employing a robust digital QA and testing procedure, an enterprise can save time and money.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Great customer experience<\/span><\/b><span data-contrast=\"auto\">: Customer experience has become the sole determinant in making or breaking the fortune of a product or service. However, this can be impeded if the software runs slow or offers non-functioning features. Remember, poor customer experience can cause dissatisfaction leading to the abandonment of the product. Good customer experience, on the other hand, can result in a satisfied customer who can recommend the product or brand to others.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Conclusion\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Digital transformation is helping enterprises to achieve a host of objectives including driving ROI. However, the glitches emanating from omnichannel sources can render it infructuous. It is only through a rigorous digital assurance exercise enterprise can detect glitches early, remedy them, and make the software or system worthy of use.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The shift to digital-first has resulted in organizations reimagining their business models and customer strategies. A robust\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/blog\/data-digital-transformation-roadmap\/\"><span data-contrast=\"none\">digital transformation strategy<\/span><\/a><span data-contrast=\"auto\">\u00a0requires a complete makeover of the traditional QA processes and infrastructure.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti\u2019s\u00a0<\/span><a href=\"https:\/\/www.cigniti.com\/services\/digital-assurance-testing\/\"><span data-contrast=\"none\">Digital assurance &amp; testing solutions<\/span><\/a><span data-contrast=\"auto\">\u00a0address the multi-faceted needs of digital transformation testing. We assure digital transformations by conducting comprehensive testing across your digital value chain encompassing digital marketing, web portals, web content, digital assets, web analytics, and the entire digital ecosystem \u2013 which includes cloud, mobility, big data, and connected devices.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cigniti is a thought leader in the field of digital testing and our teams have successfully implemented digital assurance and testing strategies for many organizations, helping them give their consumers the best user experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Need help?\u00a0<a href=\"https:\/\/www.cigniti.com\/contact-us\/\">Connect<\/a> with us\u00a0to learn more about accelerating your digital transformation journey with digital assurance testing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital transformation has become inevitable for enterprises to stay agile and competitive. The omnichannel interfaces of software forming the core of digital transformation can be made secure by following digital assurance.\u00a0\u00a0\u00a0 According to\u00a0Nigel Fenwick, VP, Principal Analyst at\u00a0Forrester, \u201cBusiness leaders now consider accelerating the shift to digital business as the most critical priority in 2021. [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":16453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[193],"tags":[1031,1033,3806,1036,2927,277,2107,2605,2102,2517,88,2092,450],"ppma_author":[3727],"class_list":["post-14333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-testing","tag-digital-assurance-and-testing","tag-digital-assurance-solutions","tag-digital-business-assurance","tag-digital-qa","tag-digital-qa-testing","tag-digital-quality-assurance","tag-digital-quality-engineering","tag-digital-transformation-consulting","tag-digital-transformation-services","tag-enterprise-quality-engineering","tag-quality-assurance-2","tag-quality-engineering-services","tag-software-quality-engineering"],"authors":[{"term_id":3727,"user_id":20,"is_guest":0,"slug":"cigniti","display_name":"About Cigniti (A Coforge Company)","avatar_url":{"url":"https:\/\/www.cigniti.com\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png","url2x":"https:\/\/www.cigniti.com\/blog\/wp-content\/uploads\/2024\/10\/Coforge-blog-Logo.png"},"user_url":"https:\/\/www.cigniti.com\/","last_name":"(A Coforge Company)","first_name":"About Cigniti","job_title":"","description":"Cigniti Technologies Limited, a Coforge company, is the world\u2019s leading AI &amp; IP-led Digital Assurance and Digital Engineering services provider. Headquartered in Hyderabad, India, Cigniti\u2019s 4200+ employees help Fortune 500 &amp; Global 2000 enterprises across 25 countries accelerate their digital transformation journey across various stages of digital adoption and help them achieve market leadership by providing transformation services leveraging IP &amp; platform-led innovation with expertise across multiple verticals and domains.\r\n<br>\r\nLearn more about Cigniti at <a href=\"https:\/\/www.cigniti.com\/\">www.cigniti.com<\/a> and about Coforge at <a href=\"https:\/\/www.coforge.com\/\">www.coforge.com<\/a>."}],"_links":{"self":[{"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/posts\/14333"}],"collection":[{"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/comments?post=14333"}],"version-history":[{"count":0,"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/posts\/14333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/media\/16453"}],"wp:attachment":[{"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/media?parent=14333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/categories?post=14333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/tags?post=14333"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.cigniti.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=14333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}