{"id":13519,"date":"2019-01-14T15:03:28","date_gmt":"2019-01-14T09:33:28","guid":{"rendered":"http:\/\/staging02.cigniti.com\/blog\/?p=13519"},"modified":"2019-02-06T15:04:19","modified_gmt":"2019-02-06T09:34:19","slug":"why-is-mobile-test-automation-business-critical","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/why-is-mobile-test-automation-business-critical\/","title":{"rendered":"Mobile Test Automation: Why is it Business Critical?"},"content":{"rendered":"

As per the “Automation Testing Market by Technology, Testing Type, Service, Endpoint Interface and Region – Global Forecast to 2023”<\/a> report, the global automation testing market size is expected to grow from USD 8.52 billion in 2018 to USD 19.27 billion by 2023.<\/p>\n

The major factors that are creating the demand for the automation testing market are the need for digital transformation, the need to adopt DevOps and Agile methodologies, and more \u2013 all of which are in turn being driven by the insane growth in the usage of mobile devices and technologies. However, organizations need to keep in mind the fact that while automation testing helps increase the Return on Investment (RoI) \u2013 it also may open doors for attacks on data.<\/p>\n

While organizations seem to enjoy the huge surge in the market for mobile devices and technologies, the customers\u2019 joy is marred due to the defective mobile apps that have flooded the market. Almost everyone has at one time or the other encountered a defective app that has annoyed or frustrated or even angered them because of the bugs that infested the app during the development process.<\/p>\n

In fact, there are articles that talk about how email scams and faulty mobile app development seem to be similar, as both seem to be intent on conning the consumer. Of course, in case of mobile apps, perhaps, there is a scope for resolving the issue with thorough mobile test automation.<\/p>\n

Why is mobile test automation essential for any business?<\/strong><\/h4>\n

The failure of a mobile application doesn\u2019t just impact that specific application. Rather, it raises severe questions and concerns about the quality, trust, and functioning of the other applications being developed by the organization, tarnishing its brand and public image, thereby leading to lower RoI.<\/p>\n

Mobile testing and its automation therefore play a business-critical role in the growth of an organization. In case of any backlash from the users, CXOs would find themselves in the line of fire as the mobile app becomes a representative of their company in the market. Apart from experiencing the losses and embarrassment associated with the defective app, it is also very demoralizing for your entire team that invested so much time and effort in planning, designing, creating, and releasing the application to the market.<\/p>\n

A study found that consumers have little to no tolerance for defective apps or for the companies that deliver them. Almost 90% of defective apps once downloaded, are used once and then deleted, indicating a clear message that if the app does not provide the right customer experience (CX), instantaneous results, or gratification, the consumers will move over to other apps in a matter of seconds. Add to this the plethora of applications available providing similar features, and the challenge being faced grows tougher.<\/p>\n

It has therefore become imperative for the C-suite to discuss how to adapt, adopt, and implement the best mobile test automation practices. Let\u2019s have a quick look as to a few important factors as to how mobile test automation can help organizations.<\/p>\n