{"id":12827,"date":"2018-09-06T17:37:13","date_gmt":"2018-09-06T12:07:13","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=12827"},"modified":"2018-09-06T19:17:18","modified_gmt":"2018-09-06T13:47:18","slug":"big-data-testing-enchancing-value-for-digital-enterprises","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/big-data-testing-enchancing-value-for-digital-enterprises\/","title":{"rendered":"How is Big Data Testing enhancing value for Digital Enterprises?"},"content":{"rendered":"

Forrester Research has stated that, 44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies.\u00a0Even a report released by Boston Consulting Group (BCG) states that 58-percent of chief marketing officers (CMOs) believe that search engine optimization (SEO), as well as email and mobile communications, are the areas where big data systems are having the largest impact on their organizations.<\/p>\n

Big Data and Analytics brings tremendous business significance for enterprises, which makes Big Data Testing absolutely critical. It helps enterprises to drive their various marketing and Sales campaigns, and take informed decisions for deriving the desired outcome.<\/p>\n

Understanding Big Data<\/h2>\n

However, before we get into the testing services using big data methodology it is very important to understand various aspects about Big Data. Big Data is high-Volume, High-Velocity, and\/or High-Variety information assets that are being generated in various forms. It enables enhanced insights for decision making and process automation.<\/p>\n

Here is the \u2018V\u2019 method to further understand Big Data. It helps to understand the Volume, Velocity, Variety, Veracity and Value of data.<\/p>\n