{"id":1230,"date":"2016-05-26T06:35:01","date_gmt":"2016-05-26T12:35:01","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=1230"},"modified":"2021-05-28T16:14:40","modified_gmt":"2021-05-28T10:44:40","slug":"security-top-priority-age-connected-customer","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/security-top-priority-age-connected-customer\/","title":{"rendered":"How is Security Testing a Top Priority in the Age of Connected Customer?"},"content":{"rendered":"

Thanks to the ever-increasing usage of internet and mobile devices, it has transformed the way organizations do their business, especially retailing.\u00a0 Hyper-connected customers across multiple channels today research and buy anything, anytime, anywhere at their convenience. Convergence of social, mobile, analytics and cloud technologies has transformed the retail sector significantly.<\/p>\n

Disruptive Digital Technologies Shaping the Retail Industry<\/strong><\/p>\n

The latest technologies like IoT, wearables, beacons, etc. are revolutionizing the retailing in terms of improving the user experience by offering personalized and context-sensitive services. Some retail segments like Fashion are bringing wearables widely into day-to-day lives of customers. Increasing adoption of wearables is opening up new and innovative ways for retailers to improve the user experience.<\/p>\n

Likewise, beacons, the latest technology, send messages such as promotional messages, bargains available on products to the customers\u2019 smartphones utilizing Bluetooth technology while they walk through a zone.<\/p>\n

Apparently, as the market for the latest digital technologies is growing, so are the security and privacy concerns for the retail businesses. With the growing usage of such technologies and devices, retailers are encountering a number of new challenges, such as cybercrimes and data breaches.<\/p>\n

[Tweet “\u201cOrganizations detected 154% more security incidents in 2015 than the year before.\u201d – The Global State of Information Security\u00ae Survey by PwC.”]<\/p>\n

How Security Testing becomes important in Retail?<\/strong><\/p>\n

In the current digital era where disruptive technologies are playing a critical role, retailers are facing numerous challenges due to the changing customer needs and market trends. Omni-channel retail systems and applications have become business critical and need to have the competitive edge.<\/p>\n

Ensuring seamless and consistent user experience across the channels helps gain and retain the brand image of a retail business. The POS systems, customer support systems, and the back-end support systems have to be closely integrated with each other to offer enriched customer experience. The data that is collected at each of these touch points should be disseminated to another to maintain consistency across the omnichannel retailing system while paying attention to security aspects.<\/p>\n

[Tweet “\u201cMake Continuous and Automated Security Testing a Key Strategy, recommends World Quality Report 2015-16.\u201d”]<\/strong><\/p>\n

Retailers need to ensure the flawless functioning of the web and mobile payment systems. This is one of the very important areas where retailers can gain or lose customers\u2019 confidence in the brand. Customers demand safe and secure payment gateways.<\/p>\n

In such scenarios, Security testing<\/a> is a must to identify and address security vulnerabilities of various retail channels to avoid the following:<\/p>\n