{"id":11567,"date":"2017-10-03T17:16:37","date_gmt":"2017-10-03T11:46:37","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=11567"},"modified":"2017-10-03T17:17:23","modified_gmt":"2017-10-03T11:47:23","slug":"know-even-minor-glitches-breaches-can-kill-brands","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/know-even-minor-glitches-breaches-can-kill-brands\/","title":{"rendered":"Do You Know: Even Minor Glitches & Breaches Can Kill Brands!"},"content":{"rendered":"

How long can notable and economically significant brands risk their market image with inadequate software testing?<\/p>\n

In a recent turn of events and a massive data breach affecting half of US, Equifax CEO Richard Smith has walked away with $18 million in his pension benefits. Equifax, oldest of the three largest credit agencies announced a cyber-security breach that compromised the data of almost 209,000 consumer\u2019s credit card credentials, mainly in UK and Canada. The most startling revelation was that the company waited almost 40 days from the time of breach to disclose it to the public finally in September 2017. The ’40-days\u2019 delay in communicating the information on data breach and cyber-attack has absolutely raged the people and raised serious concerns about the company\u2019s image.<\/p>\n

The Equifax hack has disastrously impacted almost 143 million (estimated to be half of U.S. adult population) people and exposed sensitive information related to Social Security numbers, names, birth dates, addresses, and driving licenses.<\/p>\n

Can organizations with such economic and social repute afford to mess up with their communication strategy and stay reckless with their IT security systems? Such an act not only leads to financial losses but also smudges the image of the brand in the public sphere.<\/p>\n

The year 2017 has witnessed some major cyber-attacks right in the first six months, such as the Ransomware data breach, and full-on hacking of some critically sensitive information. How can enterprises build more robust IT systems and ensure the resilience of IT systems and applications during such crisis situations? It cannot be denied that a breach not only creates uncertainty but also develops anxiety and suspicion towards the brand. This can absolutely tarnish the brand image and jeopardize the stature that businesses build over a substantial period of time.<\/p>\n

Save your brand from these Cyber-attacks<\/h2>\n

Industry experts and testing experts have segmented cyber-attacks and risks under specific categories. This enables IT teams and organizations to identify the threats and take necessary actions. Depending on the nature of the business, they can even develop the quintessential framework for their business-critical applications.<\/p>\n