{"id":11502,"date":"2017-08-28T16:38:30","date_gmt":"2017-08-28T11:08:30","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=11502"},"modified":"2019-11-28T16:30:30","modified_gmt":"2019-11-28T11:00:30","slug":"communications-industry-needs-software-quality-assurance","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/communications-industry-needs-software-quality-assurance\/","title":{"rendered":"Why Communications Industry needs Software Quality Assurance?"},"content":{"rendered":"

The communications sector has been going through various phases of growth, innovation, and disruption due to advancements in technology and changes in customer choices. Currently, the sector is observing some prominent challenges, but at the same time, is also looking at some great opportunities.<\/p>\n

Technology being a key growth factor, there is a serious need to build a robust back-end IT system to support the technology move. The consumer scenario is equally dreadful, as proliferation of Over-the-top (OTT) companies and demand for innovative services has marginally cut down the profits for telecom operators. While services keep on coming up in the market, the communications industry is constantly struggling to provide the much-needed holistic experience to the consumers.<\/p>\n

[Tweet “Can #Softwaretesting ensure growth for #telecommunications? #QualityAssurance”]<\/p>\n

The communications industry is going through multiple challenges such as identifying new and better revenue streams, coping with declining margins, the need to keep on innovating, and most importantly ensuring availability of service all the time. Technology makes the industry grow, but there is a lot of effort and IT planning that goes into making this technology work for the market and the consumers.<\/p>\n

From 2G and 3G services, today operators are offering 4G services and gearing up to provide 5G services as well. There are tremendous investments involved, and there is a critical need to ensure higher returns. Right from providing relevant services, assuring continuity of service, and giving the desired customer experience; telecom operators have to ensure quality assurance at every level.<\/p>\n

The operators are facing a serious cut on the Average Revenue per User (ARPU), leading to an increase in operating costs and infrastructure costs. The industry is constantly trying to address the changing consumer preferences and shifting consumer behaviour for better packaging and delivery. There is constant innovation happening, which is leading to an increase in the usage of data services.<\/p>\n

With growing digitization, the operators are even collaborating with other industries such as banking and retail to offer innovative services to the customers. However, these services cannot be successfully delivered unless the operator ensures a robust Quality of Service (QoS) and desired Quality of Experience (QoE) to the customer. More innovation implies added pressure for regular monitoring of the quality parameters. This is how they would be able to keep their business viable, as there is no scope for retrospective analysis.<\/p>\n

Along these lines, operators will continue to develop new service lines to boost profitability and extend diverse services to the customers. This will lead to further expansion in areas such as Cloud, financial, and content services.<\/p>\n

Key areas where Communications industry needs Software Quality Assurance<\/h2>\n