{"id":11445,"date":"2017-07-20T18:04:08","date_gmt":"2017-07-20T12:34:08","guid":{"rendered":"https:\/\/cigniti.com\/blog\/?p=11445"},"modified":"2023-10-04T08:44:16","modified_gmt":"2023-10-04T03:14:16","slug":"important-factors-need-usability-testing","status":"publish","type":"post","link":"https:\/\/www.cigniti.com\/blog\/important-factors-need-usability-testing\/","title":{"rendered":"The Most Important Usability Factors and Need of Usability Testing"},"content":{"rendered":"

A recent Gartner for Marketers report 2017 states that\u00a0Marketing leaders are now accustomed to changes involving how brands engage with customers. However, by 2020, five technology shifts will catalyze transitions in both marketing strategies and organizations.<\/em><\/p>\n

Implementation of new technologies will require proper authentication and testing. Usability testing in software testing will play a key role<\/a> as it checks the various aspects of an application from an end-user\u2019s perspective. It is a non-functional testing<\/a> technique that evaluates the ease of use of the software application based on multiple parameters.<\/p>\n

One key finding in the Gartner report is that \u201cmany brands are finding that their mobile applications<\/a> are not delivering the level of adoption and customer engagement that underpinned these companies\u2019 decision to invest in an app.\u201d As companies invest more and more in mobile and web applications, they will need good resources and techniques to establish their usability quotient. Some key objectives of usability testing are to ensure ease of use, create a feasible process to ensure smooth operations, ensure user satisfaction, and bring about the desired experience.<\/p>\n

Why is Usability Testing Important<\/h2>\n

An application is built with specific objectives and features for the desired user experience. The goal of usability testing is to guarantee that the application meets the expected requirements. When a defect is identified earlier, it is easier to fix it, and the process is much cheaper. A software application goes through many changes in the development cycle; hence, usability testing is important for enhanced results.<\/p>\n

Key Components of Usability Testing<\/h2>\n

Usability testing in software testing, being a black box testing technique, establishes whether users feel at ease with the application or the website. The evaluation is done across various parameters, such as the application’s navigation, the User Interface (UI), layout ease, content compatibility, and much more. On the whole, it tests the following features within an application<\/a>.<\/p>\n