The rise of the Internet of Things (IoT) as a primary data contributor in big data applications has posed new data quality constraints, necessitating the creation of an IoT-inclusive data validation ecosystem.   In a big data application, standardized data quality methodologies and frameworks are available for data acquired from a range of sources such as data warehouses, weblogs, […]

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Retailers are vying furiously to expand their share of the customer’s wallet in a market plagued by poor economic growth and expensive costs. Retailers are seeking to increase efficiencies and cut costs while operating within narrow single-digit percentage margins. Winning in this climate has become much more difficult due to the advent of a new […]

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Extract, Transform, Load (ETL) has become a common procedure in the software world since its introduction into the realm of data warehousing and business intelligence.   An ETL process, as the name implies, consists of three separate steps that frequently occur in parallel: data is extracted from one or more data sources; it is converted into […]

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In today’s world of digitalization, the top motive for enterprises is to ensure a robust digital customer experience. However, tracking this experience has been a challenge for eons.  The advent of emerging technologies such as Artificial Intelligence (AI)/Machine Learning (ML), 5G, Internet of Things (IoT), and Big Data & Analytics, has made measuring customer experience possible now.   According to Ed Thompson, distinguished VP analyst, Gartner, “The field […]

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Big Data Analytics has left no realm of the world untouched with its vast benefits. The power of Big Data Analytics lies in the fact that every industry across the globe is inclined towards it. Eric Schmidt, Executive Chairman of Google, says, “There were 5 exabytes of information created between the dawn of civilization through […]

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Data and analytics have become critical for navigating an organization’s strategic decisions. We have been talking about data being the new oil and the propeller for digital transformation for quite some time now. But the data alone is more or less useless – it is just numbers, figures, and some charts, which do not tell […]

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From the initial paper to digital transition to entering a new phase of advancements in digital technology, we have come a long way on the path to digital transformation. From everything being about mobile presence and smart phone apps to embracing of Internet of Things and AI-driven data analytics, we are moving toward the next-generation digital transformation.   There is no […]

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Market research and analysis has always been an integral component of the strategy-making process. Since the time when businesses’ focus shifted from what-we-want-to-sell to what-customers-actually-need, data started gaining prominence. However, data was not as easily available as it is now. Data collection used to be an extremely tedious process and involved several man-hours of surveying […]

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Since its inception in 2005, YouTube has been a rage. With a gargantuan library of videos, YouTube accounts for two-thirds of the videos that millennials are watching. A research study conducted by Google on the online video trends revealed that 6 out of 10 people choose online video platforms over live TV. Based on this […]

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Forrester Research has stated that, 44-percent of enterprises use data analytics and mining to boost consumer response rates and generate insights that guide executives in developing relationship-driven strategies. Even a report released by Boston Consulting Group (BCG) states that 58-percent of chief marketing officers (CMOs) believe that search engine optimization (SEO), as well as email and […]

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