There is a major difference between digital-first and digital-only. In a utopian world, a digital-only world could become an everyday reality. But in the actual world, there are a number of complexities, interdependencies, and concerns that would hinder its practical existence. Even though we talk about the ever-increasing adoption of digital solutions and the accelerated pace of […]

The post The phygital retail of tomorrow appeared first on Blog by Cigniti Technologies.

Long before a novel virus disrupted our everyday lives and, in a way, forced us to adapt to a new way of living, there were talks about the ‘Retail apocalypse’. Over the past couple of years, store closures have happened faster than store openings, while the overall foot traffic in malls and physical shops continues […]

The post How Retail should deal with the looming uncertainty appeared first on Blog by Cigniti Technologies.

Nike By Melrose, an LA concept store by Nike, considers the shopping preferences of local users while stocking up products in its inventory. It leverages data gathered from its NikePlus app to identify what the local consumers are buying and to determine the store’s merchandising mix. This data enables the store to stock up its inventory every two weeks, […]

The post The need of software testing in a world of tech-driven Retail appeared first on Blog by Cigniti Technologies.