Modernizing the Customer Loyalty Landscape Deepakumar2023-01-24T11:43:43+05:30These days, we can’t complete a transaction in a retail store without “giving away” our contact number. This is true especially if the store is part of a retail chain that is spread across the region or country, and there are many stores present within the city a few [...] FacebookTwitterLinkedInEmail January 23, 2023 Read more...
Why Digital Assurance and Digital Engineering is the bedrock of Digital Transformation Sairam Vedam2022-02-14T20:41:32+05:30According to the latest forecast by Gartner, Inc., worldwide IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5% from 2021. Enterprises will increasingly build new technologies and software rather than buy and implement them, and digital technology continues to be the most popular amongst those [...] FacebookTwitterLinkedInEmail February 14, 2022 Read more...
Quality of Experience – Measuring the new dimensions of the customer experience Chris Manuel2021-11-19T16:23:07+05:30In our first blog in this series, we threw down the gauntlet and challenged you to envision your future positioning with 5G adoption and what it means for your Digital Assurance strategy – are you going to be a leaper, a leader or a laggard? In our second blog on [...] FacebookTwitterLinkedInEmail August 26, 2021 Read more...
Understanding the customer’s digital experience Srinivas Bhimavarapu2021-11-19T17:04:50+05:30Forrester defines digital experience platforms as “software to manage, deliver, and optimize experiences consistently across every digital touchpoint.” According to a survey conducted by Forrester in Q3 2021 on Digital Platform Experiences, Salesforce was named as a leader in “The Forrester Wave” Report. The key statement in the report says, “Compared with other vendors we evaluated, Salesforce shows [...] FacebookTwitterLinkedInEmail August 9, 2021 Read more...
