How critical is Omni Channel Experience Testing for New-Age enterprises? Cigniti Technologies2022-07-19T17:33:29+05:30Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer [...] FacebookTwitterLinkedInEmail September 27, 2018 Read more...
Can your Digital Commerce strategy work without Digital Assurance? Cigniti Technologies2019-02-19T14:44:16+05:30Industry reports and Analyst feeds have been estimating and validating the ongoing growth figures in the digital commerce space. A report by Coresight Research states how growth in digital commerce has consequently resulted in the downfall of brick-and-mortar stores and large scale set ups due to the growing popularity [...] FacebookTwitterLinkedInEmail September 10, 2018 Read more...
5 Key Differences Between Multi-Channel and Omni-Channel Testing Cigniti Technologies2022-07-26T18:45:22+05:30Can an organization build a roadmap for a robust digital business strategy? Most enterprises believe that it is possible and being digital is attainable with the right flow of IT projects and planning. However, spinning the digital wheel is all about building capabilities across various fronts – culture, metrics, [...] FacebookTwitterLinkedInEmail January 20, 2017 Read more...
Can Agile Testing Assure Retail Sector the Next Phase of Growth? Cigniti Technologies2021-05-15T00:45:32+05:30Can you imagine driving through a retail store for your groceries? Or an Autobot delivering your orders at your doorstep? Retail biggies have done unimaginable innovations to woo the right mix of customers, so anything on these lines is absolutely imaginable. Whether it is pop-up stores, magic mirrors, digital price [...] FacebookTwitterLinkedInEmail January 10, 2017 Read more...
[Infographic] Testing the Retail Therapy Cigniti Technologies2018-09-26T18:28:29+05:30The retail sector always demands innovation and exclusive attempts to woo the customers. It can’t ever lose its charm! The challenges are immense, but the opportunities are massive. Can a robust Test Automation strategy help the retail sector hop over the challenges and tap the opportunities? This infographic discusses various challenges [...] FacebookTwitterLinkedInEmail October 26, 2016 Read more...
How Test Automation can help Retailers save big bucks Cigniti Technologies2022-04-22T13:53:00+05:30Does anyone remember Circuit City? It was one of the top U.S. electronics retailers that went out of business in 2009, as it couldn’t address the new-age needs of the customers. It finally succumbed to its inability to respond smartly and skilfully to the growing popularity of online retailers [...] FacebookTwitterLinkedInEmail October 4, 2016 Read more...
8 Myths & Facts of the Disruption in the Retail Industry Cigniti Technologies2019-05-21T12:40:39+05:30There’s online shopping. And then there’s multichannel retailing. “As online shopping continues to grow at the expense of store visits, the premium in the future will be on creating unique, brand-defining experiences that keep customers coming back—whatever the channel.” ~ PwC’s Annual Global Total Retail Consumer Survey February 2015. Multichannel retailing, [...] FacebookTwitterLinkedInEmail February 15, 2016 Read more...