Digitization has pervaded almost every aspect of our personal as well as professional lives. This has made it necessary for the businesses to embrace and execute well-defined and well-planned Customer Experience Testing strategies in order to keep the customers loyal, satisfied, and happy. Difference between User and Customer Experience The [...]
Disruption doesn’t send meeting invites! Xerox learned about it. Kodak was doomed with it. Encyclopedia Britannica never knew it coming. Nokia gave into it! And, Googles of the world can disrupt themselves. RajendraPrasad Thota, Global Practice Head – Advisory & Transformation at Cigniti in this blog post explains how the [...]
Assurance refers to a positive declaration that instills confidence or a sense of surety. In today’s world where everything is being digitized or automated, it is very much necessary that the end users of the products get a feeling of security and assurance that their data and other personal information [...]
In this world of digital transformation, testing new products is getting more and more complex. The testing processes can be long and costly because of the increasing number of mobile devices, smart appliances, media channels, developmental environments and business applications, all of them demanding faultless connectivity. Companies need to [...]
With the emergence of advanced technologies and increased usage of the internet and mobile devices, the retail industry has witnessed a rapid shift in consumer buying behavior and the way global retailers do their business. Since customers are looking for a sophisticated shopping experience, ‘offering seamless customer experience’ across all [...]
Very often, Retail is considered to be only customer centric, focussed on increasing the shopping experience, increasing scope of choice, etc. of the consumers. However, to increase this customer loyalty it requires intense operational management blended with the high end sophisticated technology. On the backend, software intervention is extensively [...]
We have been hearing the term ‘Digital’ for ages. The concept is as old as when the Atanasoff–Berry Computer (ABC), the first “automatic electronic digital computer,” was invented in 1942. So when we talk ‘Digital’, some folks may tend to think that it’s just repackaging the same old concept [...]
The Scenario Today As the world moves on from relying on paper to becoming wireless because of constant changes in technology and competition, businesses are eventually forced to undergo a digital transformation to stay relevant in a dynamic marketplace. Any organization is going to consume a lot of time and [...]
“Some of the newest and most important technologies in the software quality world are the ones that create the most numerous and complex testing challenges. The top three are big data, cloud computing and mobile devices,” says software QA expert, Gerie Owen. Apart from the changes in technology and process, [...]
Andrea Kearney and Mark Rands of PA Consulting Group say that software testing is the most under- estimated aspect of software development. The main reason for this is the cost involved in testing. CEOs and CFOs are of the opinion that once the software is developed and lab-tested, it should [...]
