Preparing for Next Generation QA
This presentation outlines how corporate objectives, mounting business expectations, and evolving technology are forcing quality assurance (QA) teams to adjust their approaches to application quality assurance. Traditional approaches to QA are facing increased challenges as organizations seek to improve financial performance, enhance brand image, and better compete against their rivals. Through this session, attendees will gain a greater perspective on:
Research Manager, IDC
Peter Marston serves as research manager for IDC's Application Development, Testing, and Management Services (ADTMS) program and is a member of the Outsourcing Services research team. Mr. Marston develops research focused on the lifecycle of application services markets which include custom application development (CAD), testing, application management (AM), also referred to as ADM (application development and maintenance), and hosted application management (HAM). His research examines and identifies key trends and market dynamics including the impact of mobility, cloud, hosting, analytics and social media across these services markets. Prior to joining IDC, Mr. Marston served as an analyst at Forrester Research where he covered customer relationship management (CRM). His focus while at Forrester centered on sales force automation (SFA), SaaS, mobile CRM, B2B Ecommerce, and partner channel management. Before joining Forrester, Mr. Marston spent several years with Molecular (now Roundarch/Isobar) where he led project teams delivering custom-built web applications and hosted website solutions. His experience also includes management consulting roles with KPMG where he led packaged application and system integration projects for clients in the financial services and automotive industries. Mr. Marston holds a Master of Business Administration (MBA) from Babson College, and a Bachelor’s of Arts in Economics from Connecticut College.
Pradeep G is the Chief Technology Officer at Cigniti. Pradeep is an industry thought leader in software testing with 15+ years of extensive experience. He possesses unique expertise in Quality Engineering and has set up a number of Testing Centers of Excellence around test management, automation, digital commerce, mobility, SOA and functional testing. He has done extensive business development while driving offerings in the areas of Mobility, Digital Commerce, SOA, and Automation. He established more than twenty 500-member teams. He was a keynote speaker in several conferences, published several whitepapers and won many awards & accolades for the tools and best practices that he developed.
Founder and President
Global Kinetics Inc.
Vice President of Quality Assurance
Technology Change Manager& Strategic Testing Executive
IT Director of Enterprise Applications
United States Olympic Committee
Sr Director and Head of Quality Services